5 Secrets for Using Promotional Products at Events
1. Quality matters, but so does the imprint Magento gave away a very nice America Apparel T-shirt. It’s so soft, I love it. I wanted to wear it on my way back on the airplane. The logo on the front is nice, bold and well done. As I went to put it on, I saw the back also had several logo’s and I decided not to wear the shirt. Not everyone will be turned off by all these logos and and I’m sure the sponsors like the logo’s on the back, but I’m not likely to wear that shirt any place other than around the house or gym. I still like the shirt and it will remind me of the conference, but it won’t get as much exposure as it could with one professional logo.
2. Give speakers something meaningful I got a plaque commemorating my speaking at Informatica world. It broke before I threw it away. I would have thrown it away anyhow. I don’t need a plaque to tell me I spoke. I definitely did not need to pack it with the clothes for this 10 day trip (Tampa to Vegas, Vegas to Cancun, Cancun to Philly, Philly to Tampa). Speakers travel. Give them something useful when traveling that commemorates the event or give them nothing at all. Power banks are an easy win.
3. Booth giveaways should reflect your brand, not the event At the booths, items were plentiful and almost all were sitting out ready for people to take. One thing that struck me is the number of people using orange sunglasses and other orange items because the color of Magento is orange. Unfortunately, this meant that everyone who gave away orange sunglasses all looked the same and did not help me remember the brand of the people I was speaking with.
4. Let people be your brand on incentive trips At the Geiger event in Cancun, we tattooed about 50 people on Saturday morning after the opening session. The tattoos not only creating a fun bond between us, it created a conversation with many people not from our company. Stories were plentiful about people asking what the tattoo meant and how nice it looked (they did not realize the tattoos were temporary). As you might imagine the tattoos were placed everywhere imaginable, arms, feet, bikini line, legs, chest, neck, face, and even the head. Should be some interesting tan lines as people return home.
5. Use promotional items when speaking For both my sessions at Informatica World, I gave away Gap sticks, screen cleaners, flashlights, and stylus pens. I used them to encourage audience interactivity but all items were chosen specifically because they would fit in briefcases and suitcases. It’s important to keep items small enough (and desirable enough) to make it out of the hotel room. Beyond the products, the great content really ensured a good session, but the promotional items helped keep things lively. I was also able to stress the value of promotional products to a few hundred people. I got lots of positive feedback from the session including this tweet: “Promotional products are powerful when used properly. Help your clients not only pick the most creative products, but help them implement the best strategy to maximize their value.” By Dale Denham, MAS+ is considered the industry’s top technologist and is the chief information officer at Geiger.
Achieving your goals the SMART way
S – Specific
Specific: A specific goal has a much better chance of success than a vague goal. It needs to be straightforward and have a set of actions, a path needed to be followed to achieve it. If your goals sound like, I want to be rich, or I want to be successful, or, I want to lose weight, then you need to know these are not specific goals. Specific goals would sound like, I want to earn x amount of money, or I want to achieve x, or I want to lose x number of pounds. Be specific with what you set out to achieve.
Attainable: In the initial process of goal setting, a lot of folks commit the fatal mistake of setting their goal so high that as you are moving along, it becomes more and more clear that it’s going to be impossible. This saps your energy, demotivates you and ultimately causes you to drop out. Key is to set “baby” goals that you know are achievable. As you achieve these small goals, you increase the intensity and set higher goals that push you to work harder to achieve them. I understand if you say your goal is to be national champion in cross country, and try to do it without much practice and a coach, you are most likely not going to succeed.
Realistic: For a goal to be realistic, it needs to be something you feel you are able, capable and have the will to achieve it. An entrepreneur, as he starts his business, might have a burning desire to unseat the market leader right off the bat. You have got to sit back and ponder, if it is a sound and realistic goal. Do you have the necessary staff, talents, experience, expertise, finances and other necessary resources to make this goal a reality? I can appreciate setting a goal high enough to push yourself but it got to be realistic to provide the necessary fuel, motivation to keep marching forward rather than break your spirits.
Time Frame: Have you ever sat in your car and called your friend in another state saying that you would reach there but don’t know when? When you hire a contractor to build a house for you, what if he said, he didn’t know when he would be able to complete your house? Then why would you have goals without a set time table! Every goal set must have a predetermined completion date. A little flexibility is acceptable but not a complete vagueness or no time frame at all. As you move along on your journey to achieve your desired goal, completion date motivates you, keeps you on track, and pushes you to increase the intensity of your work if needed.
Here are some examples of SMART goal statements.
Goal: To increase sales for a new business
When it comes to business, if your marketing goal is to increase trade show traffic, increase your brand awareness and visibility, creative gifts for your clients and referral sources, appreciation gifts for your staff, years of service awards for your employees, useful golf outing items, safety promotions, or just looking to cut spend on your printed products – brochures, forms, labels and related products, contact the award winning professionals at AG PrintPromo Solutions at 330-315-9600 or visit www.theaggroup.com.
Achieving your goals the SMART way
Tap into economic growth with supplier diversity
The U.S. Small Business Administration recently spotlighted the economic impact of small, diverse businesses, citing that women- and minority-owned businesses account for 10.6 million businesses worldwide. Minority-owned business is among the fastest growing segments of the U.S. economy — and large enterprises understand that offering products with appeal to a diverse customer base can boost their competitive advantage.